Privacy Policy
This Privacy Policy explains how Fitness Driven (“Fitness Driven”, “we”, “us”, “our”) collects, uses, shares, and protects information when you use the Fitness Driven iPhone and Apple Watch apps and the fitnessdriven.app website (together, the “Service”). The Service is operated by Fitness Driven LLC, an Illinois limited liability company, which is the controller of your personal information.
The short version: we collect what we need to run your workouts, nutrition, progress, and avatar features. We do not sell your personal information, we do not use it for advertising, and we do not track you across other companies’ apps or websites. AI features stay off until you agree to them.
1. Information we collect
Information you give us
- Account information: your user ID and how you sign in (Sign in with Apple, or email and password). If you use Sign in with Apple and choose to hide your email, we receive Apple’s relay address instead.
- Profile and goals: name or display name, pronouns, date of birth, sex, height, body type, fitness goals, training schedule, training location, available equipment, and preferences you set.
- Body and progress information: weight, body-fat and muscle estimates, body-scan and progress photos, selfies you provide to create your avatar, and summaries of your physique progress.
- Food and nutrition: meal photos, food names, portions, calories, macronutrients, food-quality scores, meal times, and voice or text descriptions of what you ate.
- Workouts and activity: exercises, sets, reps, weights, durations, cardio and sports sessions, off days, and streak history.
- Health-related entries: daily check-ins (for example sleep quality, energy, soreness, how your day went, and evening notes), injury or limitation notes, supplements and dosages, and, if you choose to track them, GLP-1 medication plans, doses, injection sites, and symptoms.
- Inner Circle content: invite codes you create or accept, your friend and trainer connections, messages, and nudges you send or receive.
- Support requests: anything you send us when you contact us.
Information from Apple Health and Apple Watch
If you allow it, the app reads workouts, active and resting energy, step count, walking, running, and cycling distance from Apple Health, and heart rate and workout data from your Apple Watch during a workout. The Apple Watch app can save the workouts you record to Apple Health. You choose which data types to share in iOS Settings, and you can change that at any time.
Information collected automatically
- Device and diagnostic information: an app-specific device identifier (not an advertising identifier), device model, operating-system and app version, and performance and error information we use to keep the Service working.
- Service logs: limited, redacted records of requests the app makes to our servers and to AI features (for example the feature used, timing, status, and usage counts), used for reliability, security, abuse prevention, and cost control.
- Notification tokens: a push-notification token for your device, so we can deliver Inner Circle messages.
Our website does not use cookies, analytics, or third-party trackers, and it loads its fonts and scripts from our own servers. Like any website host, our hosting provider may keep standard server logs (such as IP address, browser type, and pages requested) for security and reliability.
We do not collect your precise location, your contacts, or your advertising identifier. The app does not show ads and does not include advertising or analytics SDKs that profile you.
2. How we use your information
- To provide the Service: generate and adapt workouts, log and estimate nutrition, calculate Life Force, levels, streaks and other progress, create and update your avatar and its scenes, and send the reminders and coaching you ask for.
- To personalize the Service to your goals, schedule, equipment, recovery, and history.
- To sync your data across your devices and restore it when you sign in.
- To run Inner Circle: show your profile to people you connect with, deliver messages, and send encouragement or nudges based on your logging activity.
- To secure the Service, prevent fraud and abuse, enforce limits, and debug problems.
- To respond to you and provide support.
- To comply with law and enforce our Terms of Service.
We do not use your information for advertising or marketing profiles, and we do not sell it or share it for cross-context behavioral advertising.
3. AI features
Some features use artificial intelligence, including avatar images and videos, body and physique estimates, goal and nutrition-target recommendations, meal and equipment recognition from photos, calorie estimates, onboarding analysis, daily coaching, and progress insights.
- Consent first. AI features are off until you agree to them in the app. You can review or withdraw that consent at any time in Settings. If you decline, the rest of the app keeps working, but AI features will not be available.
- What is sent. When you use an AI feature, we send only the information that feature needs to a third-party AI service provider that processes it on our behalf. Depending on the feature, this can include your photos (selfie, body, meal, or equipment photos), profile details such as age, sex, height, weight, and body type, food entries and descriptions, workouts, check-ins, supplements, GLP-1 entries, and notes you have written.
- How providers may use it. Our AI providers process this information to return a result to you. We do not permit them to sell it or use it for advertising. A provider may keep a request for a limited time where needed to complete it (for example, while a video finishes generating) or as required for its own security and legal obligations.
- How long we keep AI results. Generated results held on our servers are deleted automatically within about 30 days. Avatars and videos you keep are stored on your device (see section 7).
- Meal photo review. To check and improve the accuracy of nutrition estimates, we keep a copy of the meal photos and food descriptions you submit for AI analysis, together with the AI result, for about 30 days. Only authorized Fitness Driven staff can review them, and they are deleted automatically after that period or when you delete your account.
- Accuracy. AI outputs are estimates and visualizations. Avatar images are AI-generated illustrations of a goal, not real results, predictions, or medical advice.
4. Health information
Much of what you log is health information. We treat it as sensitive:
- We use health information only to provide the features you use. We never sell it and never use it for advertising.
- Data from Apple Health is used only to provide Fitness Driven’s fitness and health features, is never used for advertising or data mining, and is never shared with third parties except the service providers that help us run those features (including AI features, with your consent) or where the law requires it.
- We do not store Apple Health data in iCloud.
- You can stop Apple Health access at any time in iOS Settings → Health → Data Access & Devices.
4a. Face photos and biometric information
To create your avatar and estimate your physique, you may provide selfies and body photos. We do not use these photos, or anything derived from them, to identify you, verify your identity, or recognize you. We do not create face templates, face prints, or other biometric identifiers for recognition. Because the laws of some places, including Illinois, may treat information derived from face images as biometric information, we follow these commitments:
- Written consent first. Before any face or body photo is processed by AI, the app asks for your consent. The consent screen explains what is sent and why.
- Purpose. Photos are used only to generate your avatar, images, and videos, and to provide physique and body estimates you request.
- No sale or profit. We never sell, lease, trade, or otherwise profit from your face or body photos or anything derived from them.
- Limited disclosure. We disclose them only to the service providers that process them on our behalf to produce your results, or where the law requires.
- Retention and destruction. We permanently destroy these photos and anything derived from them when their purpose is fulfilled, which is no later than when you delete them or your account. In any case, we destroy them within 3 years of your last interaction with the Service. AI results on our servers are deleted within about 30 days.
- Security. We protect them with at least the care we use for other sensitive information.
5. How we share information
We share information only in these situations:
- Service providers: companies that host our servers and databases, authenticate accounts, deliver notifications, and provide AI processing. They act on our instructions and may use the information only to provide their services to us.
- Apple: Sign in with Apple, Apple Health, iCloud, and push notifications are provided by Apple and governed by Apple’s privacy policy. If you use voice logging, your speech is converted to text by Apple’s speech recognition. The app keeps that on your device whenever your device and language support it. Otherwise Apple may process it on its servers. We receive the text, not the audio recording.
- People you connect with in Inner Circle: see section 6.
- Legal and safety: when required by law or legal process, or when we believe in good faith that disclosure is needed to protect the rights, property, or safety of you, other users, or others.
- Business transfers: as part of a merger, acquisition, financing, or sale of assets, subject to this policy or one at least as protective.
- With your consent: in any other case where you ask us to or agree to it.
6. Inner Circle, friends, and trainers
- Friends you connect with can see your display name, pronouns, level and XP, streak, and a weekly summary of which days you were active.
- Your Inner Circle profile (display name, pronouns, XP, streak, and weekly activity summary) is stored in our cloud database. The app shows it to people you connect with. Profiles cannot be browsed or searched.
- Trainers you give access to can also see your food entries with calories and macros, your workouts with exercises, sets, reps, and weights, and your daily calorie, protein, and XP totals.
- Messages and nudges are delivered to the people you send them to. People you connect with may receive automatic prompts to encourage you, based on whether you have logged activity.
- You control your connections and can remove a friend or trainer at any time. Once removed, they lose access going forward. They may still remember or have copied what they already saw.
7. Where your information is stored and how long we keep it
- On your device: the app stores your data locally. Your avatar images and videos are kept on your device. They are included in your device backups (for example, iCloud Backup) unless you turn backups off.
- On our servers: your account data is synced to our cloud database so you can use it on your devices. This includes your logs, check-ins, body-scan photo, and avatar images. We keep it while your account is active.
- Service logs are kept for about 30 days. Avatar-video request records (status and ownership, not contents) are kept for up to 90 days so a repeated request is not generated twice. AI results held on our servers, and copies of meal photos kept for accuracy review, are deleted within about 30 days.
- Backups and legal holds: residual copies may remain in secured backups for a short period, and we may keep information longer where the law requires or to resolve disputes.
8. Deleting your account
You can delete your account in the app under Settings. After you confirm your identity, we disable your account and delete your synced data. That includes your logs, photos, avatar images, AI results, Inner Circle profile, connections, messages, and service logs linked to you. If you signed in with Apple, we also revoke Fitness Driven’s access to your Apple ID. The app then removes the data stored on the device. We keep only a minimal record, with no personal content, confirming that the deletion was completed. You can also ask us to delete your data by contacting us (section 14).
9. Security
We use administrative, technical, and physical safeguards designed to protect your information. These include encryption in transit, access controls that limit your data to your account, keys held server-side, and redaction of logs. No system is completely secure, and we cannot guarantee absolute security. Keep your device and sign-in credentials secure.
10. Your rights and choices
- In the app: edit your profile and entries, delete meal photos and logs, change notification settings, withdraw AI consent, remove Inner Circle connections, sign out, and delete your account.
- On your device: manage camera, photos, microphone, speech recognition, notification, and Apple Health permissions in iOS Settings.
- Privacy rights: depending on where you live, you may have the right to access, correct, delete, or receive a portable copy of your personal information. You may also have the right to restrict or object to certain processing, to withdraw consent, and to appeal our decision on a request. To use these rights, contact us. We will verify your request and respond within the time the law requires. We will not discriminate against you for using your rights.
11. Regional disclosures
European Economic Area, United Kingdom, and Switzerland. We process your information to perform our contract with you (to provide the Service), based on your consent (for AI features, health data you choose to log, and device permissions), and for our legitimate interests (security, fraud prevention, and improving reliability). Where we rely on consent, you can withdraw it at any time; this does not affect earlier processing. Your information may be processed in countries other than your own, including the United States. Where required, we use appropriate safeguards such as the European Commission’s Standard Contractual Clauses. You may lodge a complaint with your local data-protection authority.
United States — state privacy laws, including California. In the past 12 months we collected the categories of information described in section 1. Those categories are identifiers, customer records, characteristics such as age and sex, internet or device activity, audio and visual information (photos), and sensitive personal information (health information and account log-in). We use and disclose them only for the business purposes in sections 2 and 5. We do not sell or share personal information for cross-context behavioral advertising. We use sensitive personal information only to provide the Service you request.
Consumer health data (including Washington and Nevada). Health-related information you log is consumer health data. We collect and use it only to provide the features you request and with your consent where required. We share it only with the service providers described above and people you choose in Inner Circle, and we never sell it. You can access or delete it, or withdraw consent, as described in sections 8 and 10.
12. Children
The Service is not intended for children. You must be at least 13 years old, or older where local law requires a higher age of digital consent, to use it. If you are under 18, or the age of majority where you live, you may use it only with a parent’s or guardian’s permission. We do not knowingly collect information from children under 13. If you believe a child has provided us information, contact us and we will delete it.
13. Changes to this policy
We may update this policy as the Service changes. We will post the updated version here with a new date. If we make material changes, we will notify you in the app or by other reasonable means before they take effect.
14. Contact us
Fitness Driven LLC, Illinois, USA. For privacy questions, requests, or complaints, email us or visit our Support page.